BAKERY - PLUIT
THE HARVEST JAKARTA
FAST FACTS
- Flagship design
- Concept – Tender documentation
- Brand revision
The European-style bakery and pastry brand The Harvest partnered with Greater Group in the design of their latest Flagship Store in Pluit, North Jakarta. Greater Group provided Concept Design services, including space planning, customer experience strategy, joinery design, materials specifications, environmental graphics as well as schematic drawings and graphic implementation guideline.
THE HARVEST JAKARTA
BAKERY – PLUIT
The Harvest had always portrayed a mature brand image, accentuated by its signature black and gold colours. In this project, Greater Group was challenged to provide a new face for The Harvest, in order to appeal more to the younger market. While keeping the mature characteristic, the other distinctive qualities to be reflected include friendly, attractive, earthy, and experiential.
